It's an excuse to take money from people who want prestige based on what they wear and not who they are. And many cannot afford. Which may lead to someone stealing the shirt off your back. (I really like what Hasan says about it.)
Just as the person who stored the patterns for skinny jeans and bell bottoms from the 70s they made a killing when they resurfaced just a few years ago. Urbanwear does not tell me anything good about you as a person. It only says negative.
You are not an individual when your impulse is to follow.