I sispect that because I used a 1 inch bit the walls were smooth and just didn't have the volume to generate a real flame. The gel did not really help either because the gel suspended the heat away from the wood until it would ignite.
I even tried a puddle of fuel on some tinder in order to light the side of the log and it too failed. I even tried to dribbed get along the side and that went out too.
Eventually I opened the hole a little and things got just a little better.
I tried another puddle of gel under the log but that was really slow.
I leaned some bark over the gel and it ignited but the log seemed to fail.
And then it seemed to ignite.
The gel seems to be a total fail. I need to try some other material like mulch.