Lore Harp CEO makes the statement "impossible for companies to get started today. the costs involved are going to be prohibitive. when we got started out we could do it with $5000 and a lot of sleepless nights..."
It's funny to hear this because just a few months after the iPhone revolution people said the same thing. And it was said again after the Android and iPad launches. It's possible with every generation of new device if you get in early enough.