Monday, January 18, 2016

iTunes will break in one generation

By one generation I mean a human generation not hardware generation. Consider that Apple's iTunes started as an "individual" user application. One song for one user. Shortly after that people could share an AppleID so that they could share content. In fact that's how my wife and I shared for a while. A few months ago Apple introduced "Family Sharing".  It's not hard to understand why. Our kids were getting hand me downs and we did not really want them to have access to the exact same software. But now as our kids get older they are going to want to have their own families. Sure, family sharing works in college and maybe during those single years but when our children have children of their own it's going to get difficult. It's even going to get worse when you consider divorce. "Who gets the iTunes account".

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