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Enough is enough ... stop with the elitism ... now!

For my 300th posting I wanted to do something meaningful and I think I hit on it yesterday. I was talking to the CEO of a NYC startup. The product they are building is interesting and in many ways it may be version 2 (see mythical man month) and in some ways it may actually be a different product altogether. But what concerns me about this project is that they are moving from NodeJS, which was a complete and utter failure for version 1 and now they are moving to scala for version 2. The decision to use NodeJS was born when a frontend programmer thought that he could write sevrer code. Whether or not NodeJS was up to the task is not important. This person thought he had the chops.  Now version 2 is around the corner and a different group have been taking lessons learned and implementing the new version on Scala. Scala, as a language, is not evil but it is unjustifiably elitest.

Business people, hiring managers, HR departments, recruiters, team leads and architects... take heed. Stop implementing core systems in elitest languages and frameworks. You are not getting any extra points for implementing anything in erlang or scala. Bad programmers are bad programmers and they are not automatically better because they used a different language or framework. Using elite tools simply means that you are paying more with little in return.
NoSQL based technologies are elitist. Stay away from them. When NoSQL has as many tools as the current state of the art RDBMS does for reporting, management, monitoring, etc... then you have something. NoSQL is hugely under represented in the toolset.

The exact same thing can be said for the project management discipline. Whether you use Agile Project Management, Agile Manifesto, Scrum, Scrumban, KanBan, waterfall, RUP, etc... Whatever you use should represent past, present, and future adoption of some project management process and tools. To hold one methodology or process above all others means that you do not know them as well as you think or you do not know your teams skills or needs in the project context. Adopt what works and don't get hung up on the glossary. Nothing is sacred except GSD (get shit done). You would be better off identifying when your process stops working and prepare to slide into some old or new process that might be a better fit.
[para] Sometimes you have to fire the rockstar for the sake of the project or the team-- Debugging The Development Process

Final words of advice.  As someone who worked for a payment processor when it was a startup and before it was acquired... it was a startup first and a technology company second... contrary to the executive whitepaper that had everyone believing it was a tech company. The only thing that we did that was cutting edge was implement some tools in Java and even that was block and tackle.  Everything else was VB, SQL, ColdFusion, and shrink wrapped Microsoft tools.
If you want to refer to yourself as a technology company then you are going to be on the leading edge of the upcoming tech ... and you gotta be prepared to fail in dramatic fashion.

But if you want to be a leader in your market then describe yourself as such. I would have described us as a "highly customizable boutique payment processor". Finally, when you brand your company as "high tech" you are going to pay more for everything. Specially programmer salaries. So pick technologies that are going to get you to market with few bugs with some basic ability to scale. Plan to make scale a hardware and devops problem and not dev.
Even a billion or trillion monkeys banging away on keyboards might have a remote possibility of producing the ultimate scalable web property but I doubt it will happen in my lifetime. So find other ways than writing code to scale your business.

[Updated 2012-07-21] I decided to add one final thought. Many successful businesses that scale tend to use a variety of languages. In no particular order they use everything from Ruby, Rails, Python, Django, Perl, Java, C, C++, .NET... but you never hear them crying about scale or using the latest language of the day... with one exception when FaceBook and Amazon declared that they separately implemented a chat server in erlang. To me that was just to generate press and possibly attract some rockstars. (If you really want to scale you need this guy or the message but your rank-n-file web programmer is not going to function at this level)

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